This advertisement is trying to persuade women to smoke. It states that women have been smoking forever and that it is very pleasurable. This ad in particular is to get women to smoke chesterfield cigarettes due to the milder pleasing taste than regular cigarettes. It just kind of states that women should smoke if they want to not because society thinks that only men can smoke. The company is trying to widen their customer base to increase revenue. This advertisement is probably published in a well respected women's magazine and the cigarettes are a major name brand of cigarettes. Pathos is used by showing that even the upper class women of society from the picture are able to smoke and look cool. It is OK for women to smoke. It seems that I can still look in the upper class of society if I smoke or I can look like I am in the upper class of society if I smoke chesterfields. Logos is used quite well it show that other women are smoking and all types of women are doing it. Why aren't you smoking women?
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