http://www.youtube.com/watch?v=OYecfV3ubP8
Rhetorically Analyzed
In this 1984 commercial is for Apple Computers release for Macintosh their new operating program. The commercial is a very credible source. Apple has been making quality computers since 1976 so the company has already has a customer base and is known for producing quality computer by 1984. The use of logos is very effective. The video portrays a type of brainwashed communistic state being freed by a woman who throws a hammer through the competitor brainwashing video. My guess is that the brainwashed people have been using the Microsoft the other large competitor to apple. So free yourself from the un-user friendly operating system and get an apple and be free to do what you want. It appeals to the emotions in that wait if I am not using an Apple system I am nothing but a mindless drone and in the wake of communism this is a bad thing and the basis on America is that I am free to do what I want not be in a communistic state like the soviet union was. This use of apple being the rebel to free everyone from the mindless drone state is very effective. Apple become the savior and the good guy while making the competitor look bad. Apple also uses the text at the end to say that the future will never be the same due to the release of this new operating system.
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