Saturday, April 26, 2008

Rhetorical Appeals of Nikon Advertisement


What does this advertisement say? This advertisement says you should go with the camera with more megapixels and the image will pop out at you. It will be an outstandingly better picture. By buying a Nikon Camera you will still have very high quality pictures but the higher the quality camera from them will yield better results. Megapixels in Cameras do make a difference. Nikon gives the advertisement Ethos. Nikon has been known for making quality cameras for a long time and a well respected camera manufacturing company. Pathos is fairly obvious in this piece. We all know a guy looking at this picture would want to buy the coolpix3100 instead of the coolpix2100. Logos it does seem logical that the higher the resolution in megapixels the better the picture will turn out. At the bottom of the picture it says Nikon No1 so we know the cameras have to bee good and we know which one is better by the image. In the image the lady on the left seems to be looking down in defeat while the lady on the right seems to be looking a little up and happier. Which camera would you choose?

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